From mentoring to marketing:
Full strategic support for scaling SME
- Cube Thinking team
The results summary
- 35%+ increase in annual revenue
- Significantly improved forecasting accuracy
- Greater efficiency across the business
- New process maps driving consistency
- New, aligned business and marketing strategy
- Stronger collaborative approach
- Driving ongoing innovation
Xacom is a UK-based project controls consultancy and APMG-accredited training provider.
They deliver expert consultancy in scheduling, earned value management, risk management and schedule quality, helping clients in aerospace, defence, utilities and transport to optimise project performance and compliance.
Xacom’s bespoke training covers leading tools—Primavera P6, Deltek Acumen, Cobra and Microsoft Project—and APMG-certified project planning and control. Combining technical expertise with practical support, Xacom helps organisations collaborate, engage and achieve successful outcomes.
The challenges
Keen to grow, but stuck in delivery mode
Michael Higgins, Founder and Managing Director, was determined to grow the business but found himself caught in the demands of day-to-day delivery. There was limited breathing room to step back and plan for the future.
Prioritising strategy
Shifting from delivery to growth wasn’t easy. Michael knew that moving Xacom forward meant changing his own mindset — and that of the team — to focus on scaling, not just delivering.
Dedicated, structured time for strategy became essential.
Needed external challenge and guidance
Michael knew he needed external support — someone who could challenge his thinking, provide a helicopter view, and help him see how to build a stronger, future-proof pipeline.
Light-touch support to start
Our Founder Director, Jason Kingston, started with informal power hours and support calls, giving Michael space to offload, reflect, and share ideas with someone who understood the realities of running a growing business. A sounding board when it mattered most.
Structured sprints
The approach evolved into more structured monthly power hours and quarterly half-day sprint sessions with Michael. Each sprint included a full review of progress, targets, and priorities.
Strategic tools and governance
We introduced strategic tools to help Michael map out revenue goals, pipelines, and actions. Our work together covered governance and process mapping — documenting the full journey from lead generation through onboarding, and setting clear procedures across people, IT, and sales.
Marketing Alignment
To drive Xacom’s scale-up journey, we brought in our Marketing Lead, Eve Maguire, to turn the brand strategy into a focused, actionable marketing plan.
This gave Xacom the tools to clearly communicate its value, connect with the right audience, and showcase its growth story to the world.
A shift from delivery to a growth model
Michael led the transition from a delivery-heavy business to a scale-up with clear systems, processes, and a stronger focus on growth, contributing to a significant growth in revenue.