Shaping a purpose-led
culture for long-term success
- Cube Thinking team
The results summary
- Improved recruitment and retention
- Stronger, better-embedded values & culture
- Increased psychological safety & trust across teams
- Greater alignment between leadership & employees
- Clearer roles & responsibilities within the management team
- More consistent decision-making in line with company values
Hive Land & Planning is a Planning and Development Consultancy that advises both public bodies and private sector organisations.
Known for its collaborative approach, the consultancy draws on a diverse skill set to provide tailored, wide-ranging advice that helps clients navigate complex planning and development challenges.
The challenges
Recruitment and retention
Hive Land faced ongoing challenges with recruitment and retention, having experienced several failed recruitment drives. It was clear that finding and keeping the right people needed a different approach.
Culture and values at the core
The business placed huge importance on building a culture and set of values that would support long-term growth. This meant going beyond hiring — it was about creating the right environment for people to thrive.
Leadership alignment and clarity
The directors needed to ensure they were working to their strengths and aligning with the right departments and responsibilities to help the management team work smarter and faster.
Stronger frameworks for growth
Hive Land wanted to put proper leadership frameworks, training, and structure in place to build a stronger business and support its next phase of growth.
Strategic workshops and scale-up support
We kicked off with strategic workshops to get clear on the challenges and priorities. Hive Land also engaged in Cube Thinking’s Scale-up Programme, providing ongoing structure and guidance.
We provided a comprehensive culture solution to help the client define and embed values that genuinely reflect the business and its goals — building authenticity from the inside out.
Using the Culture Design Canvas, we delivered:
- Clarity on culture foundations through in-depth workshops, one-to-one employee interviews, and a tailored Culture Canvas with clear values, priorities, and strategic recommendations.
- Support for psychological safety and trust, equipping leaders with practical tools, behaviours, and facilitation techniques to encourage open communication and measurable progress.
- Embedding culture into the day-to-day via manager coaching and ongoing consultation to ensure culture becomes visible, consistent, and lasting.
Leadership alignment tools
To support leadership alignment, we carried out 16 Personalities testing with directors, helping them understand their strengths and align with the right departments and responsibilities.
Peer learning and growth support
To further maintain momentum, Hive’s leadership team began attending Pioneers Breakfast events — focused monthly sessions designed to share ideas, challenge thinking, and support growth.
What’s next?
Hive Land is now planning the next phase: process mapping to strengthen governance and support scaling.